Design Concepts



Private Parties


From corporate leadership retreats to milestone birthdays or anniversaries, Design Concept creates experiential escapes for work or pleasure. From excursions like shopping the streets of Barcelona or basking in the sun in Santa Monica, to epic experiential journeys through Iceland or Peru or a staycation at a mansion and vineyard in Italy, we aim to deliver an experience beyond your wildest imagination with masterful happenings all along the way (and no headaches of planning or coordinating yourself).

Let’s Start Planning!

Contact Linda Nessim at
Telephone: 646-872-3032

Joel E. Rubin joined Design Concepts in 2008 after spending 23 years with The Princeton Review, a company with a world-renown brand in educational services. His last position was as Senior Vice President and COO of the Test Preparation Division, where he oversaw all business operations for the network of 54 field offices in the US and Canada. Now at Design Concepts, Joel helps ensure our projects are delivered on-time and on-budget serving as CFO while overseeing all logistics for the firm’s event management team.

Joel received his Bachelor of Arts degree in English Literature from Washington University in St. Louis. Joel lives in New Jersey, where he serves as a publicly elected member of the Norwood Board of Education and Chairman of the Board of Trustees of Lincoln College of New England.

Joel E. Rubin

C F O, Design Concepts

Design Concepts was founded in 2006 by Linda Nessim, Co-Founder of Living in Digital Times and former Executive Vice President of Communications and Branding for The Princeton Review.

In her role at The Princeton Review, Linda was responsible for overseeing all public relations, market research, marketing communication efforts and Human Resources for the company. However, Linda’s remarkable specialty was her creation of the amazing and mind-blowing corporate meeting for over 500 employees each year. For over 18 years Linda brought these employees together to global destinations and delivered unique and fun-filled experiences.

As the Co-Founder of Living in Digital Times (LIDT), Linda built an unrivaled immersive technology conference production company most famously known for a decade-long partnership with the Consumer Technology Association. During this partnership Linda and her team managed more than a dozen conferences and exhibit zones at CES, CTA’s Consumer Electronics Show (the largest consumer technology event in the US with over 180,000 yearly attendees). Linda also helped launch and manage CES Asian held in Shanghai each year.

Now Linda delivers her brand of creativity and vision to private and professional clients all over the world through her dedicated work at Design Concepts. Linda has been quoted in publications such as The New York Times, Wall Street Journal and Business Week.

Linda Nessim

CEO/Founder, Design Concepts